By using digital tactics – alongside a PR campaign – to reach customers ahead of NBAA, you maximize the investment you’ve already made in event attendance.
While each campaign is different, with individual audiences, objectives and strategies, there are some core tactics that have been proven to be effective in engaging aviation audiences online ahead of trade shows such as NBAA.
Read on for our ‘checklist’ for the pre-NBAA digital marketing you can start now. At 8020, we’ve supported clients around NBAA for more than a decade, so get in touch for any support you may need.
Start early
Although many diaries may not start filling up until the month of the show, positioning your company front and center early on will kickstart the buzz around your brand and drive association between yourself and a being must-visit booth.
Create show specific content for NBAA
Start with a piece of SEO-optimized content on your website that you can direct prospects to through sales or digital marketing tactics.
- This could be a blog post highlighting what you will be showcasing, or a teaser for an announcement you plan to make. It could include relevant case studies or customer testimonials.
- Importantly, you need a call to action (CTA). Provide visitors with a way to contact you and book a meeting.
Preparing for NBAA with Google Ads
- Show attendees will start their research a few months in advance and the first place they will look is Google. They could be searching for details about the show, who is attending or learning about the conference sessions.
- Start your Google Ads campaign early to target people in this research phase. Conduct keyword research to understand what people are searching for and where your show offering can fit in.
Get people listening on LinkedIn
- With a full-formed aviation community to engage with, amping up your LinkedIn presence with show content and commentary will be key in the lead up to the exhibition. Add compelling CTAs to drive traffic to your NBAA page.
- To grab the attention of those not within your immediate network, a targeted paid campaign can put your brand in front of the right decision makers.
- Want to know more about using LinkedIn to target aviation professionals? We have a blog for that!
Maximize existing media partnerships
- Running targeted digital ads will boost your presence in the publications your potential customers are reading. You’ll also receive data about which adverts are being clicked on, how often and when, giving you additional insight into your audiences’ behaviors.
So, you know which digital tactics to use to reach customers ahead of NBAA, but what now?
Step one: want to turn this plan into action? Get in touch with our digital team now, or email us at hello@8020comms.com!
Step two: read our blog on how to maximize your attendance at industry events.
