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Inspiring news, insights and comments from the 8020 team.
4 ways airlines are using experiential marketing to create emotional connections
news 4 ways airlines are using experiential marketing to create emotional connections
Airlines - 10th December 2024
4 ways airlines are using experiential marketing to create emotional connections

In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...

news 8020 Communications Deepens Transatlantic Partnership for Aviation, Travel and Mobility Clients
80:20 Communications - 3rd December 2024
8020 Communications Deepens Transatlantic Partnership for Aviation, Travel and Mobility Clients

8020 Communications, the UK-based integrated communications consultancy for the aviation, travel and mobility industries, is strengthening its partnership with Trevelino/Keller, an award-winning Atlanta, Georgia-based PR and growth marketing agency, to ...

news How to structure a blog for SEO
Digital marketing - 29th November 2024
How to structure a blog for SEO

Why do you need to structure a blog for SEO? And why is it important for travel and aviation companies?Search Engine Optimisation (SEO) is the process of optimising your website’s ...

news Opinion: business aviation needs to write its own story
Business Aviation - 10th July 2024
Opinion: business aviation needs to write its own story

Following sustained attack in Europe from climate activists, class warriors and politicians, the business aviation industry is showing some welcome signs of reclaiming its narrative, but this must only be ...

news Posarelli Villas appoints 8020 Communications
News - 4th July 2024
Posarelli Villas appoints 8020 Communications

London, UK: Travel, aviation and mobility PR specialist 8020 Communications has been appointed by Posarelli Villas, a leading provider of luxury villa rentals in Europe and the Mediterranean.With more than 35 ...

news 4 ways generative AI is transforming travel and aviation experiences
AI - 8th June 2024
4 ways generative AI is transforming travel and aviation experiences

Unless you’ve been hiding under a rock for the past two years, the hype around generative AI has been impossible to ignore. Recently, in fact, this hype has rapidly evolved ...

news Turbulence with Boeing: how this affects companies in the aviation industry
Aviation - 8th June 2024
Turbulence with Boeing: how this affects companies in the aviation industry

I was awoken on my recent flight back to London from AERO Friedrichshafen, where I was informed we were flying to Brussels for an emergency landing due to strange smells ...

news Maximising a client film shoot
Video - 3rd June 2024
Maximising a client film shoot

At a PR consultancy you can wear a lot of hats – media relations guru, copywriter, confidant – but another role is becoming increasingly important, that of the film director.Video ...

news Fleishman Hillard chief Jim Donaldson joins 8020 Communications
About us - 9th April 2024
Fleishman Hillard chief Jim Donaldson joins 8020 Communications

We are delighted to announce that Jim Donaldson, one of the most respected leaders in the UK public relations industry, is joining 8020 Communications as non-executive director.Until January, Jim served ...

news Ionian Weddings appoints 8020 Communications
80:20 Communications - 13th February 2024
Ionian Weddings appoints 8020 Communications

We’re really thrilled to have been appointed by Ionian Weddings, to promote the company’s range of destination weddings.Established in 2007 by husband-and-wife team Andreas Palikiras and Jane Stuart-Palikira, Ionian Weddings ...

news Pioneering aircraft lessor Azorra appoints 8020 Communications on global PR brief
80:20 Communications - 26th November 2023
Pioneering aircraft lessor Azorra appoints 8020 Communications on global PR brief

8020 Communications has been appointed by aircraft lessor Azorra to handle its public relations on a global basis.Based in Fort Lauderdale, Florida, Azorra - led by the serial leasing entrepreneur ...

news 8020 welcomes travel expert Julia Farish as director
80:20 Communications - 17th April 2023
8020 welcomes travel expert Julia Farish as director

We’re excited to welcome Julia Farish to 8020 Communications as a director and senior management team member.Travel specialist Julia joins us from IHG Hotels & Resorts and will help boost ...