As travel confidence in on the rise, travel companies are spreading their wings and flocking to new and underserved destinations in an effort to diversify revenue streams and set themselves ...
When it comes to making the most of their customer data, most travel companies are well-versed in using it as a direct marketing tool, targeting prospects and customers with personalised ...
As aviation, travel and mobility PR and marketing experts, a question that has been posed to us this week is – how does labelling AI-generated content on social media work? ...
By using digital tactics – alongside a PR campaign – to reach customers ahead of NBAA, you maximize the investment you’ve already made in event attendance.While each campaign is different, ...
Every two years, a business aviation airport in Hampshire plays host to the world’s largest players in commercial aerospace and defence. Billions of pounds worth of deals are debated, signed ...
Jim, how does it feel to be joining the team at 8020 Communications?I am so pleased to have 8020 in my portfolio. I have known Marc for a long time ...
When social media boomed in the 2010s, its main use was connecting users and allowing them to post pictures for the benefit of family and friends. Now, it has evolved ...
Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...
I was delighted to hear that BAR UK - the Board of Airline Representatives in the UK - has put forward an initiative with IATA to create more concise and ...
I’m sure many Gen X-ers like me have childhood memories of flicking through glossy holiday brochures at their high street travel agents, with family holidays then booked off the back ...
In the fast-paced and ever-evolving travel industry, brands are always looking for more innovative ways to increase brand awareness, better engage with customers and prospects, and boost their own company ...
Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...