Sustainability - 4th July 2022
With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.
In our latest video, 8020 operations director Kate Beveridge looks at:
- Why social media is a great tool for travel companies
- Sharing ideas of how to decarbonise the travel industry and build strong communities that share this aim
- Using visual platforms like Instagram and TikTok and partnering with sustainability influencers
Kate’s top tips:
- Generation Z is now in the workforce. Generation Alpha is already heavily influenced online. Brands need to be looking at how to showcase their sustainability efforts on social media
- Instagram by far leads the way with influencers, with more than 3,000 posts under the hashtag sustainable travel
- Engaging in sustainability on social media must form part of a travel brand’s wider strategy
- A core element for a travel brand to highlight its commitment is by working with influencers to reach their already engaged audiences
- Travel brands should use Instagram and TikTok to highlight green campaigns that are running
Read more about 8020’s sustainability communications service.
