How a company deals with negative online reviews can impact its reputation as much as its short-term sales.
As we posted previously, earlier this year a Blackpool guest house famously showed the wrong way of dealing with a poor TripAdvisor review.
More helpfully, here is an excellent post from the Econsultancy blog giving better advice on how to deal with online critics.
Running Google Ads has plenty of benefits: (almost) guaranteed appearance in the SERPs, the ability to directly target your audience with the messaging you want, and it can be very ...
In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...
8020 Communications, the UK-based integrated communications consultancy for the aviation, travel and mobility industries, is strengthening its partnership with Trevelino/Keller, an award-winning Atlanta, Georgia-based PR and growth marketing agency, to ...
