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Inspiring news, insights and comments from the 8020 team.
Exploring new horizons: PR strategies for promoting underserved travel destinations
blogs Exploring new horizons: PR strategies for promoting underserved travel destinations
Travel - 30th September 2024
Exploring new horizons: PR strategies for promoting underserved travel destinations

As travel confidence in on the rise, travel companies are spreading their wings and flocking to new and underserved destinations in an effort to diversify revenue streams and set themselves ...

blogs Harnessing the power of data-driven storytelling in travel and aviation PR
travel pr - 9th September 2024
Harnessing the power of data-driven storytelling in travel and aviation PR

When it comes to making the most of their customer data, most travel companies are well-versed in using it as a direct marketing tool, targeting prospects and customers with personalised ...

blogs What do I need to know about labelling AI-generated content on social media?
AI - 22nd August 2024
What do I need to know about labelling AI-generated content on social media?

As aviation, travel and mobility PR and marketing experts, a question that has been posed to us this week is – how does labelling AI-generated content on social media work? ...

blogs Using digital tactics to reach customers ahead of NBAA
Digital marketing - 31st July 2024
Using digital tactics to reach customers ahead of NBAA

By using digital tactics – alongside a PR campaign – to reach customers ahead of NBAA, you maximize the investment you’ve already made in event attendance.While each campaign is different, ...

blogs Five takeaways from the Farnborough Airshow
Aviation - 29th July 2024
Five takeaways from the Farnborough Airshow

Every two years, a business aviation airport in Hampshire plays host to the world’s largest players in commercial aerospace and defence. Billions of pounds worth of deals are debated, signed ...

news Opinion: business aviation needs to write its own story
Business Aviation - 10th July 2024
Opinion: business aviation needs to write its own story

Following sustained attack in Europe from climate activists, class warriors and politicians, the business aviation industry is showing some welcome signs of reclaiming its narrative, but this must only be ...

blogs Five Questions to 8020’s non-executive director Jim Donaldson
80:20 Communications - 10th July 2024
Five Questions to 8020’s non-executive director Jim Donaldson

Jim, how does it feel to be joining the team at 8020 Communications?I am so pleased to have 8020 in my portfolio. I have known Marc for a long time ...

news Posarelli Villas appoints 8020 Communications
News - 4th July 2024
Posarelli Villas appoints 8020 Communications

London, UK: Travel, aviation and mobility PR specialist 8020 Communications has been appointed by Posarelli Villas, a leading provider of luxury villa rentals in Europe and the Mediterranean.With more than 35 ...

blogs What’s new in social media – what the latest updates mean for your travel brand
Social Media - 4th July 2024
What’s new in social media – what the latest updates mean for your travel brand

When social media boomed in the 2010s, its main use was connecting users and allowing them to post pictures for the benefit of family and friends. Now, it has evolved ...

news 4 ways generative AI is transforming travel and aviation experiences
AI - 8th June 2024
4 ways generative AI is transforming travel and aviation experiences

Unless you’ve been hiding under a rock for the past two years, the hype around generative AI has been impossible to ignore. Recently, in fact, this hype has rapidly evolved ...

news Turbulence with Boeing: how this affects companies in the aviation industry
Aviation - 8th June 2024
Turbulence with Boeing: how this affects companies in the aviation industry

I was awoken on my recent flight back to London from AERO Friedrichshafen, where I was informed we were flying to Brussels for an emergency landing due to strange smells ...

news Maximising a client film shoot
Video - 3rd June 2024
Maximising a client film shoot

At a PR consultancy you can wear a lot of hats – media relations guru, copywriter, confidant – but another role is becoming increasingly important, that of the film director.Video ...