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News & insights

Inspiring news, insights and comments from the 8020 team.
Five questions to ask yourself before starting Google Ads
blogs Five questions to ask yourself before starting Google Ads
Digital marketing - 6th January 2025
Five questions to ask yourself before starting Google Ads

Running Google Ads has plenty of benefits: (almost) guaranteed appearance in the SERPs, the ability to directly target your audience with the messaging you want, and it can be very ...

news 4 ways airlines are using experiential marketing to create emotional connections
Airlines - 10th December 2024
4 ways airlines are using experiential marketing to create emotional connections

In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...

news 8020 Communications Deepens Transatlantic Partnership for Aviation, Travel and Mobility Clients
80:20 Communications - 3rd December 2024
8020 Communications Deepens Transatlantic Partnership for Aviation, Travel and Mobility Clients

8020 Communications, the UK-based integrated communications consultancy for the aviation, travel and mobility industries, is strengthening its partnership with Trevelino/Keller, an award-winning Atlanta, Georgia-based PR and growth marketing agency, to ...

news How to structure a blog for SEO
Digital marketing - 29th November 2024
How to structure a blog for SEO

Why do you need to structure a blog for SEO? And why is it important for travel and aviation companies?Search Engine Optimisation (SEO) is the process of optimising your website’s ...

blogs Exploring new horizons: PR strategies for promoting underserved travel destinations
Travel - 30th September 2024
Exploring new horizons: PR strategies for promoting underserved travel destinations

As travel confidence in on the rise, travel companies are spreading their wings and flocking to new and underserved destinations in an effort to diversify revenue streams and set themselves ...

blogs Harnessing the power of data-driven storytelling in travel and aviation PR
travel pr - 9th September 2024
Harnessing the power of data-driven storytelling in travel and aviation PR

When it comes to making the most of their customer data, most travel companies are well-versed in using it as a direct marketing tool, targeting prospects and customers with personalised ...

blogs What do I need to know about labelling AI-generated content on social media?
AI - 22nd August 2024
What do I need to know about labelling AI-generated content on social media?

As aviation, travel and mobility PR and marketing experts, a question that has been posed to us this week is – how does labelling AI-generated content on social media work? ...

blogs Using digital tactics to reach customers ahead of NBAA
Digital marketing - 31st July 2024
Using digital tactics to reach customers ahead of NBAA

By using digital tactics – alongside a PR campaign – to reach customers ahead of NBAA, you maximize the investment you’ve already made in event attendance.While each campaign is different, ...

blogs Five takeaways from the Farnborough Airshow
Aviation - 29th July 2024
Five takeaways from the Farnborough Airshow

Every two years, a business aviation airport in Hampshire plays host to the world’s largest players in commercial aerospace and defence. Billions of pounds worth of deals are debated, signed ...

news Opinion: business aviation needs to write its own story
Business Aviation - 10th July 2024
Opinion: business aviation needs to write its own story

Following sustained attack in Europe from climate activists, class warriors and politicians, the business aviation industry is showing some welcome signs of reclaiming its narrative, but this must only be ...

blogs Five Questions to 8020’s non-executive director Jim Donaldson
80:20 Communications - 10th July 2024
Five Questions to 8020’s non-executive director Jim Donaldson

Jim, how does it feel to be joining the team at 8020 Communications?I am so pleased to have 8020 in my portfolio. I have known Marc for a long time ...

news Posarelli Villas appoints 8020 Communications
News - 4th July 2024
Posarelli Villas appoints 8020 Communications

London, UK: Travel, aviation and mobility PR specialist 8020 Communications has been appointed by Posarelli Villas, a leading provider of luxury villa rentals in Europe and the Mediterranean.With more than 35 ...